MERGING MEDIA: ACCESS 360  MONETIZATION WORKSHOPS

Increase your ROI using Social Media and Gamification!

Figuring out how to increase your ROI online? Here’s a good place to start. Merging Media & the Canadian Media Production Association - BC will present  MM: Access 360 Monetization Workshops - Increase your ROI using Social Media and Gamification, a practical 2-in-1 workshop focused on monetization, financing and developing virtual economies using Social Media and Gamification.

 This engaging full day double-bill workshop will be held on March 23, 2012 at the World Arts Centre Room at the SFU Woodwards GoldCorp Centre for the Arts. Up to 80 persons will be part of this special workshop presented by Social Media expert Rochelle Grayson and Gamification guru from Seattle Scott Dodson, who spoke at the recent Merging Media 2011 Conference and impressed the audience with his topic: “Sustained Engagement through Gamification”.  

The intense 8 hour program will examine successful Case studies, viable social media and game platforms, new business models & sustained revenue streams to add to your online business strategy. Pass Includes Lunch and networking breaks.

Whether you're from conventional or digital media, this unique 2-for-1 practical workshop for media professionals looking for online strategies to increase your ROI, should not be missed. Places are limited, so sign up today!

ACCESS 360 MONETIZATION WORKSHOPS:

9-12pm - WORKSHOP 1:  INCREASE YOUR ROI USING SOCIAL MEDIA WORKSHOP  

Conducted by Rochelle Grayson, CEO BookRiff

There has been lots of discussion about building a conversation and audience via social media. However, how do you monetize an online community through social media? Learn the fundamental building blocks of how to build community, why people pay for things, and explore business models such as advertising, virtual goods and microtransactions, digital merchandising, and branded content that best suit these different fundamental needs. Discover concrete tools to help define and establish revenue models that match your business goals and maximize success.

KEY TAKEAWAYS:

• Differentiate between advertising and transactional online monetization models

• Understand which models best suit the behaviours of specific customers and business metrics

• Describe monetization best practices and their broader applications

• Understand "Return on Involvement" (ROI) considerations

12-1PM Networking lunch : Opportunity to meet and mingle the Presenters and fellow participants

1-4pm - WORKSHOP 2: INCREASE YOUR ROI USING GAMIFICATION WORKSHOP

Conducted by Scott Dodson, CEO Bobber Interactive

Gamification can be an effective tool for generating virality, and driving and sustaining engagement. But is there proven ROI, and if so how can we measure and sustain it?

This engaging workshop helps you understand the best practices of gamification, and how to incorporate the ecosystem of the game layer and the business together. The ROI of gamification is calculated by the change it generates in the key strategic metrics of the company or organization. 

Under Scott’s tutelage, we examine what metrics are most important and which tool (or tools in combination) is most effective at moving the needle on those metrics. This half of the workshop will focus on answering these questions through an overview of the principals of gamificaton and a deep dive on a selection of case studies. Participants are encouraged to bring their specific projects, areas of interest and problems to the table for real time problem solving and gamification design.

KEY TAKE AWAYS:

·       Participants will:

• Gain an actionable definition for gamification

•  Understand the distinction between Intrinsic and Extrinsic rewards and their role in the lifecycle and motivation of a user

•  Learn to draw connections between business problems and engagement strategies.

• Develop a familiarity with a basic tool set of game mechanics, how they may be applied to the needs of an organization, and which are most effective against specific metrics

•  Walk away with options for implementation

4-5pm - Q&A: INCORPORATING THE 2 INTO ONE

To round up the day, participants will be treated to an up close and personal Q&A Session with both Rochelle and Scott on how to incorporate both Social media and Gamification strategies in their business plans to help forward their ROI.

Check out the Full Agenda at : www.mergingmedia.ca/agenda

Register at www.mergingmedia.ca/register